Kewpie Mayonnaise: The Japanese Secret That Transforms Meals

Rich, creamy, and full of umami – Kewpie mayonnaise is not your average condiment. This Japanese favorite has gained cult status among chefs and foodies for its unique flavor and versatility. In this guide, you’ll discover what makes it special, how to use it in your everyday cooking, and where to find the original version in Croatia.

Why this Japanese-style mayo stands out from the rest

While it may look like regular mayonnaise at first, Kewpie is made differently. It contains only egg yolks (not whole eggs), and uses rice or apple vinegar instead of distilled white vinegar. The result? A richer, smoother texture and a distinct umami taste.

• Only egg yolks used – no egg whites
• Made with rice or apple vinegar
• Smoother, creamier, and thicker consistency
• Umami-rich flavor with a mild tang
• No added sugar in the original Japanese version

How to use Kewpie mayo in everyday recipes

This isn't just for sandwiches. Kewpie mayo is a flavor booster that elevates all kinds of dishes – from traditional Japanese meals to everyday comfort food.

• Spread on tamago sando (Japanese egg sandwiches)
• Mixed into potato or cabbage salads
• As a dip for karaage (Japanese fried chicken)
• Added to ramen, rice bowls, or even pizza
• Used in Asian-style dressings and dipping sauces

Where to buy original Kewpie mayonnaise in Croatia

If you’ve searched regular supermarkets without luck, you’re not alone. The authentic version is best found through specialty Asian food stores.

• Available at Rice Kakis stores in Zagreb (Petrinjska 9 & Jarun – Pakoštanska 5)
• Order online via ricekakis.com – delivery across Croatia
• Options include: classic, spicy, and Japanese export
• Tip: Look for the original Japanese label – EU versions often have different ingredients

Vegan and allergen considerations

• Not vegan – contains egg yolks
• May include soy or traces of gluten – always check the label
• Vegan alternatives exist, but differ in flavor and texture

Nutrition and comparison with regular mayonnaise

Small amount, big impact

Kewpie is richer than standard mayo, so you often use less. That concentrated flavor means fewer spoonfuls, but greater depth in every bite.

How it performs in real dishes

Whether you're making a salad, a rice bowl, or simply topping your burger, Kewpie brings a balanced, umami-forward finish that enhances without overpowering.If you’re ready to level up your meals with something simple but game-changing, this is the condiment to try.