Chum Churum

Chum Churum is one of Korea’s most popular soju brands, perfect for those who enjoy a light and smooth alcoholic drink. The name means “like the first time” – and that’s exactly how it feels: fresh, clean, and silky. With a lower alcohol content (around 16–19.5%), this soju is ideal for pairing with Korean food, casual gatherings, or mixing simple cocktails. Produced by Lotte Chilsung, Korea’s leading beverage manufacturer. Whether you're new to soju or a seasoned fan, Chum Churum delivers an experience worth savoring.